8 THINGS THAT WILL IMPACT SA’S ECONOMIC OUTLOOK

Every now and then I experience an event, or read an article or a book, that reminds me of an earlier time, roughly around the mid 1990’s, when we birthed our new democracy and became a nation filled with hopes and dreams; living in the euphoria of just having won the Rugby World Cup (1995). As Francois Pienaar stood on the podium, next to a proud Madiba, he raised the prized Webb Ellis Cup to the elation of the whole nation. We felt untouchable.

This was also a time when we had leaders with an unquestionable moral integrity, top educational credentials, and high personal standards at the helm of government, industry, and academia. The event that triggered these thoughts, and to which I am referring to, was an online Think Tank webinar, hosted by the North-West University’s Business School, and the speaker was none other than Trevor Manual, previous Minister of Finance and Minister in the Presidency. Besides having great respect for his sound abilities as finance minister of the country, Mr Manual singlehandedly turned SARS into one of the most competent and efficient government departments at the time. The topic title was South Africa’s Economy: Where do we come from – where do we go?

Listening to Mr Manual and hearing his voice of reason and intellect just took me right back to those earlier days I referred to at the beginning of this piece. Looking at us now, I feel as if we have lost our sense of identity and forgotten who we are as a nation, but that’s a conversation for another day.

Of greater importance to me were the 8 main items, Mr Manual referred to in his webinar, that we should keep a close eye on and that will have a profound impact on the economic growth of our country going forward:

SOUTH AFRICA’S GREY LISTING


The FATF grey list refers to the FATF’s practice of publicly identifying countries with strategic Anti- Money Laundering and Countering the Financing of Terrorism (AML/CFT) deficiencies. The greylisting of a country means that its government has adopted an action plan to address to deficiencies identified during its mutual evaluation after an observation period, and to implement such action plan within a defined time period, and with FATF monitoring such implementation.

CREDIT RATING OUTLOOK BY THE AGENCIES


Even though we may not like the agencies, and they render their services at a great cost to us. Poor ratings have a major impact on our ability as a country to attract investments, funding, and other forms of venture capital to stimulate economic growth. It is thus important that there is a constant effort towards improving our financial controls and systems and that we are seen to hold all levels of business accountable at internationally accepted accounting and financial practices and standards.

GENERAL PERFORMANCE OF THE STATE-OWNED ENTERPRISES


The success or failure of State-Owned Enterprises (SOE’s) is a direct reflection and testimony of government’s inability to effectively manage commercial enterprises. It is essential that government cleans up its act in the way it manages these commercial enterprises and to ensure they are functional and profitable. SOE’s are critical creators of employment and the seedbeds for further social and economic development of the country and its citizens.

CORRUPTION AND PROSECUTION OF PERPETRATORS


We simply have to show that we take serious steps towards eradicating corruption, and that we take the necessary actions to prosecute criminal activities. These steps also include implementing control measures to ensure accountability at all levels of government. Included in these actions should also be the protection of whistleblowers.

PROTESTS AND CIVIL UNREST


Many times, valid protests turn into civil unrest that get out of hand and lead to massive damage to infrastructure, fuelling widespread fears and concerns, as was the case during the KZN uprisings during 2022. These events have a negative impact on potential investments and cause tremendous harm to our international image and brand as a stable country, not to mention the exorbitant capital layout to replace stolen goods and repair damaged property and infrastructure. These are damages we simply can’t afford.

THE RULING PARTY’S ELECTORAL SUPPORT


It is the first time since 1994 that the ruling party’s electoral support seems to be on shaky ground. This will require strong leadership from the ruling party to address and re-align the party to its electoral constituencies. It will also influence the development and roll-out of economic and social policies.

THE IMPACT OF COALITION POLITICS


Since the ruling party’s voter support base appears to be under severe threat, it opens up the door to coalitions and coalition party politics which is a fairly new form of political structure and involve new collaborative efforts. This will pose new challenges to all involved in our democracy.

INTELLIGENT ANALYIS OF POLICY REFORMS AND ECONOMIC GROWTH


The current economic state of affairs is basically the sum total of the decisions, policies and approaches taken thus far by the SA government. The future of economic progress and development for the country, lie squarely on our ability to assess and evaluate the very policies that got us here. Without serious analysis in conjunction with asking tough questions from our government leadership, securing the country’s financial future will remain a pipedream at best.

CONCLUSION


I am no politician, and I am certainly not trying my hand at political analysis, but the state of the economy and how we deal with the challenges we face, as business leaders, business owners and, entrepreneurs in general, will play a vital role in the sustainability and future growth of our economy and the country’s citizenry.

Without sufficient economic growth, we simply cannot finance the projects necessary to address the development and expansion of previously disadvantaged communities. Employment remains, at the very least, the very first step to ensure that people can provide in their basic human needs such as food and shelter. These are vital for the maintenance of any form of personal dignity and without it, we will be creating a spark at the proverbial barrel of dynamite, and we will be one step closer to a major societal catastrophe.

This entire matter, in my opinion, makes it an important enough issue to call every business leader, owner, shareholder, entrepreneur, government official and citizen to take action, to step up to the plate and to get involved. Get involved in local council meetings, review new policies affecting you in your everyday life. Support community projects and identify causes that resonate with the core values of your business, your department, or your world view.

The time for complaining and listing the failures of the ruling party is over – anyone can do that. We need to accept that no one is coming to our rescue. The protection of our constitutional rights, our future, our businesses, our towns, and our economy, will simply have to come from us.

TO PAY, OR NOT TO PAY TAX IS THE QUESTION

The previous two blog posts I wrote, focused on kindness as an essential characteristic in the coming year, and the second on, how to deal with the predicted economic volatility during 2023. One article focused on external challenges and the other on challenges from within the organisation.

With the year now truly on the march (pardon the pun), and as we are about to start with the new financial year, I wanted to reflect on a matter which has been at the forefront of my thinking following numerous interactions with my clients, namely the issue of paying taxes.

For the past couple of months (from about the onset of the Covid pandemic) I have seen and experienced a noticeable unhappiness, and in some cases resistance, from many individuals and businesses about paying their due taxes. These indifferences can certainly be traced back to public outcries of corruption, failing SOE’s, and of late, the entire ESKOM debacle. The mood of the people and business landscape is negatively impacted by the constant wave of unprosecuted crimes, non-consequential dishonesty, theft and corruption.

But does the dishonest behavior of a number of high-profile politicians automatically give us permission to pay taxes on our own terms? I believe that this quickly turns into a slippery slope once we start to dictate the terms of our tax liabilities against the broad brushstroke of criminality of a few politicians, and here are three reasons I say so:

Paying Taxes is How We Build Societies


We are the sum total of our education, upbringing, and culture, none of which function in isolation. Each generation builds on the efforts of the previous one and so we create a country and its people. Without our taxes our government is not able to provide the fertile soil in which to cultivate these essential building blocks. These services include building roads and schools, offering refuse removal and sanitation, providing clean drinking water, ensuring electrical supply and infrastructure, and many other essential services which cannot be economically provided on an individual basis.

We are fortunate that in the Western Cape we possess many well-run municipalities, and emergency services and repairs are usually quick to respond. While there is undoubtably an immense service delivery problem across the country, our government still need our taxes to effectively run the country.

A close friend reminded me the other day that there are also honorable and hardworking individuals in government and municipal offices. We are quick to think that there is a justifiable trade-off between our long list of problems and personal frustrations, and not having to pay taxes. But the two sides do not belong to the same coin, and while we can indeed demand better service levels, we still need to maintain the moral high ground and continue to pay our taxes as law abiding citizens, lest we want to aid in our own regression into anarchy.

All Criminal Acts are Punishable by Law


It doesn’t matter how you look at your tax liabilities – the house, so to speak, always wins! I am simply saying that, despite the many SOE’s and government departments that are not well run, SARS, for some reason remains a competent organisation when it pertains to their ability to audit tax irregularities and to institute hefty penalties for non-paying entities. The short-term gain of not paying your taxes is simply not worth the long-term pain you inflict on yourself. With the adoption of the “pay-now-argue-later” principal SARS has the upper hand. Pay your taxes when they are due, you will thank yourself later. This leads me to my next point;

Tax Avoidance Vs Tax Evasion


The South African tax legislation landscape is a complex one, but it also makes a number of concessions which you should use to your benefit. To make full use of these concessions you require a detailed understanding of the law, accounting principles and how to structure your portfolio of business, assets, and wealth in such a way to ensure optimal tax benefits within the law. While tax avoidance is completely acceptable, tax evasion is not, and will guarantee hefty penalties or even jail time.

Further to the above, it is also vital that you make use of registered tax professionals who can guide and advise you on the best practices and options for you to follow within your business and personal tax liabilities. I cannot stress this point enough. We often have to take over clients and resolve the mess that was left behind by some so-called tax consultant (usually a personal friend or varsity buddy). Do yourself a favor and make sure your tax specialist is qualified and registered with the appropriate authorities.

Not paying our taxes is just not a viable option, especially in a country such as ours where we have such huge divide between the rich and poor. And no, I am not getting any special benefits by advocating that you pay your taxes, I am simply a citizen of South Africa and I believe in this country’s future.

2023 Budget Speech


On 09 February 2023 the President delivered his State of the Nation Address (SONA) followed by Finance Minister Enoch Godongwana delivering his 2023 Budget Speech on 22 February 2023. I have highlighted a selection of some of the main issues discussed under his Revenue and Tax Proposals discussion namely:

• Tax revenue collections for 2022/2023 are expected to total R1.69 trillion. This exceeds the 2022 budget estimate by R93.7 billion.
• As a result, there are no major tax proposals in the budget.
• The fuel levy and Road Accident Fund levy will not be increased this year. This will take effect from 1 April 2023 for two years.
• Personal income tax brackets will be adjusted for inflation, which will increase the tax-free threshold from R91 250 to R95 750.
• Medical tax credits will also be adjusted by inflation to R364 per month for the first two members and R246 per month for additional members.
• The retirement and withdrawal lump sum tax table will be adjusted upwards by 10%. This means that at retirement or retrenchment, the once-off tax-free amount will increase to R550 000.
• Transfer duty will be increased by 10%, allowing properties valued under R1.1 million to avoid any transfer duty payments.
• The government intends to publish a revised draft legislation on the two-pot retirement system.
• The two-pot system will be implemented from 1 March 2024 and any withdrawals from the accessible “savings pot” will be taxed as income in the year of withdrawal.
• There will be an increase in the excise duties on alcohol and tobacco of 4.90% which is in line with inflation. This means that the duty on:

o 340ml can of beer increases by 10 cents.
o 750ml bottle of wine increases by 18 cents.
o 750ml bottle of spirits increases by R3.90.
o 23g cigar increases by R5.47.
o A pack of 20 cigarettes increases by 98 cents.

Conclusion


I never enjoy making calls to clients to inform them of a large tax payment they need to make; especially when a client’s portfolio is still in the midst of being re-aligned, corrected or in the process of being optimized. Conversely there is also no greater joy than to call a client and to notify them of an upcoming tax payout.

From an annualized perspective it makes sense to study the tax legislation and to put in the hard miles required to create an optimal tax structure. This requires cost effective budgeting, financial discipline, and administrative controls, but once those systems are in place, there are definitely tangible benefits, but it requires ongoing review and professional tax consultation.

Next time you have to settle a tax related payment, keep in mind that we all are working towards the success of our country and to the benefit of our own and the of our children’s future. While the benefits are not always so evident, every tax rand is precious and important. Let’s be the change we want to see in our country and the world.

IS KINDNESS YOUR BEST SHOT AT SUCCESS THIS YEAR?

For the first time since my years as a part-time studying parent, while also completing my accounting articles, I find myself at the mercy of circumstances beyond my control. I think it is safe to say, and I speak on behalf of many of my fellow South Africans, when I say, I feel emotionally exhausted!

I had barely worked my last day in 2022 when, a few days later, I was yet again seated behind my desk. The news feeds and negative headlines from social media and news networks clearly did not do the same, and we seem to continue right where we left off in December.

Poor economic predictions, Andre De Ruyter’s resignation and the government’s announcement of permanent loadshedding was not how I wanted to restart my year to say the least! Emotional exhaustion seems visible on everyone’s faces.

In spite of this, I will try to bring a measure of clarity, hope and inspiration through the publication of my blog. I took it upon myself to read up a bit on matters such as chronic stress, mental wellbeing, emotional intelligence, and the like, in an attempt to try and offer some guidance and suggestions on how we can all try to be a bit better to each other this year.
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The toxic work environment


Certain companies seem to be more inclined to create toxic environments for their employees. Just to be clear, no company deliberately sets out to become a bad place to work at, in many cases it slowly takes hold of the business over a period of time. A basic search reveals many examples of early success stories of creative workplaces turned toxic as the business become more competitive and profitable.

Some of the typical characteristics of a toxic work environment, may include the following:
• Unclear mission, vision, and business goals.
• Limited senior or executive level support. • Promoting an emergency culture, linked to fear and threats.
• High work volumes but low levels of resources and support.
• A commodity-like approach to the management of human capital.
• Constant moving of goalposts and counterproductive strategies.
• Admitting to stress or burnout is considered a sign of weakness.

The best way to change this culture is of course for companies and senior executives to create environments that do the opposite. But there is also a responsibility on employees to ensure they maintain healthy and productive working habits.

Don't be your own worst enemy


The modern workplace is a permutation of on and off-site work arrangements requiring new models of leadership, management, and approaches. By implication employees need to be more versatile and adaptable. Understandably this can lead to a high-stress environments to older or less tech savvy employees.

But employees can also be guilty of displaying behavior that are counterproductive to a sound work-life-balance. A healthy balance help to better manage high stress work environments.

Behaviors to be avoided include the following:
• Extreme work ethics and personal beliefs (I can do it all on my own / I don’t need anyone’s help / I will work as many hours as I need to).
• No recovery or switching-off activities (sport, hobbies, rest, sleep).
• Perfectionism and an obsessive pursuit of unreasonable standards.
• Not speaking up or asking for support when needed on high-pressure projects.
• Complete lack of boundaries and a total identification with the work role.
• Miss-alignment between personal values and company work ethic.

CLOSING REMARKS


A logical question one can ask is whether high performance employees promote toxic work environments, or, if a highly competitive work environment eventually leads to high stressed employees. It appears to be a bit of a chicken-egg situation.

I want to suggest that it’s irrelevant in my opinion. The truth is that we are all under immense work and cost pressures, and for the foreseeable future, it seems it’s going to stay that way. We all need to do more to be kind and to help each other work through this tough economic time.

As employees, executives, and business owners, we spend the majority of our time at work or busy ourselves with work related activities. Creating healthy workplaces and promoting a sense of belonging and compassion for each other is an essential step in making sure we can all survive the current world events.

If you wish to be successful this year; if you wish to be profitable; if you wish to move forward, then simply follow the wise words from the Beatles; “All You Need is Love”.

Be good. Be kind. Be great.

SOURCES


1. SHRM Survey: 41 Percent of Workers Feel Burnt Out During Pandemic, 11 May 2020, Read Online.
2. Employee Burnout Statistics You Need to Know, 16 Jan 2020, Read Online.
3. Workplace Burnout Survey, Read Online.
4. Burn-out an "occupational phenomenon": International Classification of Diseases, 28 May 2019, Read Online.
5. How to Recognize Burnout Symptoms, 16 Oct 2022, Read Online.

HOW TO SURVIVE THE PREDICTED RECESSION IN 2023

I will not live my life in fear. I decided this in defiance, many years ago, and it’s evolved into the ethos by which I have pursued my dreams and built my practice. All I see at the moment are overwhelming predictions on impending doom and gloom and the worst kind of scenarios imaginable for 2023; as if the previous two years weren’t bad enough!

In a mesmerizing Nobel Laureate discussion in 2017, Kazuo Ishiguro (Literature) said that the media and journalism business model is currently broken, and that rewards based on accuracy is no longer the case. Media networks and newspapers, like all other social media channels, are now forced to fight for the attention of eyeballs, to put it bluntly. This makes it difficult to discern fact from fiction as everyone grapples and claws their way to be first instead of right. It’s not about reporting the truth anymore, it’s about topics that create fear and sensation –two of the most basic drivers of our attention.

A review of some of the mainstream opinions, seem to predict that the global economy will be caught up in a recession, either in part or in full for 2023, depending on which camp your find yourself in. While there is no shortage of panicked analysts confirming the data, I am more concerned about what all of this means for the business owners who, in spite of all the tax burdens on their revenue, continues to pay their staff, pay their taxes, and wake up each morning to face another gut wrenching (powerless) day.

How can we survive this predicted recession? Let me first say if I read one more article where the list of suggestions includes tips such as “create an emergency fund”, or “reduce monthly spend”, or my personal favourite, “settle credit card debt”, I think my head might just explode. Where have the writers of these articles been for the past 24 months? People are struggling to pay for basic monthly necessities and their spending is already cut to the bone; savings have long gone been depleted and many retrenched people remain to be unemployed. Does anyone recall the Covid pandemic? I mean really.

So, in support of the many South Africans who are barely making ends meet I decided that in this month’s blog, I will propose a number of real suggestions to help business owners and ordinary people to try and buffer the implications and challenges of the year ahead. Feel free to share this article and to add any suggestions of your own. Let’s do everything in our power to support one another, as we may in fact really need it.

Stay Competitively Priced


Every year businesses increase their fees and pricing on goods and services. Think carefully about any increases in this coming year. Only increase your fees and prices if and when it is absolutely necessary. The margins, in a desperate economy, between being in or outpriced becomes really thin, especially in highly competitive verticals. Instead of just hiking your prices, see where you can add value instead (see below).

Hustle Like Your Life Depends on It


2023 will no doubt be the year where the side hustle is not going to be negotiable. It’s not a case of do you have the time, it’s a case of if you don’t have one, or ideally two side hustles, you can potentially run out of money. Spend the next few weeks to get going and remember no amount of extra income is too small or insignificant. Every item you can purchase without having to dig into your monthly income or salary is money you didn’t have before. Think practical and think creative. For businesses that have the capacity, consider increasing your existing sources of revenue by adding products or offering new services.

Add Value


In tough economic times, customers are looking for value, even if this is only a perceived value. What are some of the things you can do to make sure your customers get that little bit extra? Can you give a discount for orders over a certain amount or quantity; can you do a free delivery within a certain distance or area; can you combine forces with another business and a package deal for your customer. Again, be creative and go the extra mile. Make sure you publish and promote any of these success stories so that you get the message out there.

Get Digital


If you are not visible in the digital playing field, you simply cannot compete, it’s that simple. Having a great looking logo, a user-friendly website, creating quality content blogs, and running a well thought out social media marketing presence, is simply not a nice to have anymore, it is what you need, at the very least to make your presence known and to be competitive. This includes efforts to improve your search engine optimisation (SEO), paid and social advertising campaigns and technical analysis on your website to improve user experience (UX). These have become the key elements in your marketing efforts. If your phone is not ringing, your customers aren’t gone, I am afraid they might be supporting your competition.

Budget, Budget, Budget


If it’s not in your budget (business or personal), then don’t buy it. This doesn’t only apply to monthly purchases; it also applies to financing new equipment, vehicles, buildings etc. This year alone saw 4 interest rate increases. For an average household with at least one financed vehicle and a bond repayment, this can easily come to an additional R 7 000 to 10 000 needed per month. Don’t think about the price you will pay today or this month, but think in terms of another 3 to 5 interest hikes; could you still afford it then? If you can go without it, hold on to your cash!

CLOSING REMARKS


You must think of me as the official party pooper for 2023, but I assure you, I come from a deep and honest concern about the volatility of our current economic and financial landscape. It’s not the difficult circumstances that worry people, it’s the absence of having some kind of plan or strategy.

I would rather take a very cynical view and be prepared, than to relax thinking we are all just being negative as I saw a prominent sport personality post this week on his LinkedIn profile. But times are tough, and they are going to get tougher. Let’s be prepared and face the challenges our country and our businesses will face in this coming year.

HOW TO CREATE ADDITIONAL SOURCES OF REVENUE FOR YOUR BUSINESS

It’s an undisputed fact that the local and global economy was already on shaky legs (some believe a recession) prior to the pandemic which came down on us all like Thor’s proverbial hammer in 2020.

In its wake the pandemic created a huge economic turmoil and, while some businesses boomed with record-breaking profits, most found themselves battling to keep the doors open. Many folded and closed up shop, retrenching hundreds of employees.

As I write this, vaccination programs are being rolled out across the globe and in certain countries the pandemic seems to be slowly easing back (I say this with abated breath).

In the aftermath of the economic tsunami, businesses of all sizes are clawing their back and trying to create commercial momentum.

During December 2021 I wrote about trends and predictions to watch out for in 2022. You can read it here.

But progress and rebuilding of businesses (and the economy) is a slow burn as it tries to revive eradicated revenue streams, deal with changed consumer behavior, rethink out of sync processes, and coping with new technologies.

What I aim to achieve with this article, is to address the question of how a small to medium sized business can create additional or new sources of revenue.

The traditional costs-down-income-up model remain a good approach but creating more income (revenue) is more than simply doubling up on sales.

WHY NEW SOURCES OF REVENUE?


Just to confirm; revenue is income generated from business activities and these activities may, amongst others, generate the following kinds of revenue:
• Revenue generated from renting out property and assets.
• Revenue generated from interest bearing assets and investments.
• Revenue generated from selling goods and services.
• Revenue generated from dividends on investments.
• Revenue generated from donations and sponsorships.

New sources of revenue mean new ways to create income in your business and is more effective than just increasing sales, especially when the product or service offers very little or no real unique properties or value to the customer.

Put differently, clients know what to expect when they go to the dentist for example, what they don’t expect is to receive a bouquet of flowers with their root canal – but what if you were a dentist who did?

Let’s be frank though; will a new source of revenue actually make you more money?

THE IMPORTANCE OF UNDERSTANDING THE DIFFERENT REVENUE MODELS


The answer is it depends on you making use of the correct revenue model. There is a bit more to it than just magically creating new products and services for fun. It has to make business and financial sense.

All new revenue streams must be based on some financial (mathematical) logic or a methodology which can explain how the revenue stream will translate into more money. If the numbers don’t add up, it won’t work.

There are 4 main revenue methodologies you can consider:


1. Transactional – You deliver a service/product, and clients pay you a fixed rate.

2. Outcomes – You deliver a service/product based on a specific time frame or volume, and the client pays you for achieving the agreed quantities. Examples are payroll services, accounting services, manufactured goods, transportation etc.

3. Project/Performance – You deliver a specific end-result, and the client either pays you in phases or upon final completion. Examples include construction projects, marketing campaigns, training programs etc.

4. Reoccurring – You deliver a service/product, and the client pays for as long as they make use of the service/product. Examples include subscription service (Netflix), renting, licensing, franchising, paywall (podcasts), broker fees (stocks and securities).

When developing a new source of revenue, it would be wise to select at least one of the above methodologies when developing a revenue source.

So far so good, but we’re still not there, where do we go from here?

STRATEGIES TO CONSIDER AS IDEA GENERATORS TO CREATE NEW SOURCES OF REVENUE


The next important step is to decide which strategy will best serve as the blueprint for the development of the new revenue source. Afford me a brief opportunity to run you through some of the more important strategies that can be employed as our main idea generators.

Here are 5 key strategies to think about:


1. Business Modeling

This strategy aims to improve an existing business model or to implement a new one. Here we consider things like pricing models, payment terms, service and product offerings, business structures, hierarchy of business processes and operations management.

Essentially this strategy analyses the business in its entirety and checks if the business is operating at optimum levels.

We use this kind of strategy for a business that has reached the end of its shelf-life and needs a total rethink and rebrand (assuming it can still make a profit and it owns a viable percentage of the current market).

2. Technology

Making use of new technology as strategy to create new revenue comes down to creating new customer experiences by employing new technology within existing products and services.

The logic is based on improving productivity and creating more opportunities for sales and thus increase revenue.

This strategy is useful to attract new tech-savvy customers and to introduce them to novel ways to do business.

This means creating automated and convenient trading platforms with built-in reporting structures and performance measures to continuously improve the customer experience.

3. Research and Development (R&D)

A Research and Development strategy aims to create new products and services by means of research and development.

The R&D can either come from within the business or may be raking place on a larger scale within a sector or industry.

This strategy is an effective way to develop never seen before product lines and services, and while it is costly and risky, it also promises enormous profits if you get it right.

Think about successful companies such as Apple, Tesla, and Microsoft as good working examples.

Solid R&D programs can also potentially attract venture capitalists, equity partners or to open the door to Merger and Acquisition (M&A) discussions, which can all lead to additional revenue and available cash reserves.

4. Innovation

Innovation usually follows closely on the heels of Research and Development. The only difference is that in many instances, innovation speak to a broader spectrum of industries and sectors and may also impact other sectors.

Think for example about the development of biofuels and the impact it’s had on the economy and multiple sectors.

As with R&D strategies, innovation strategies have the potential to offer large payoffs as a business capitalises on new industries and opportunities. Examples are crypto currencies and NFT’s (non-fungible tokens) as new investment opportunities and potentially new related products and services.

5. Leverage

Leverage, also known as an “up-sell strategy”, is a technique used by businesses to sell additional products and services to an existing client base.

It is usually offered under the guise of product improvements or additional add-ons only available to loyal customers, which of course is everyone.

I have described this strategy rather tongue in cheek but using leverage as a strategy to create new revenue sources can be a highly effective way to create new products and services.

A client base is also a valuable resource to reach other markets. Think for example at how successful referral network marketing worked to sell Virgin Active memberships to friends and family.

Or how effective medical aid scheme customer reward programs have been in convincing their members making better lifestyle choices, effectively saving them millions in medical claim payouts.

Let us now consider how to make these ideas practical and how we can translate these processes into new revenue options for a typical small to medium sized business.

EXAMPLES OF NEW SOURCES OF REVENUE IN A SMALL TO MEDIUM BUSINESS


At this point I think it is fair to say we now have a good working knowledge of revenue as a business activity and that we have looked at it from a number of different perspectives.

But how do we translate this information into real-world business activities that will generate more income?

Below I have listed 5 examples of new sources of revenue which could be considered by small to medium business owner, irrespective of the sector in which they operate:


1. Create New Products and Services

The easiest way to increase revenue is by creating new services and products within your business and your current sector.

If you apply your mind and involve your employees, you can quickly create a long list of creative ideas.

Run an idea-of-the-month campaign and handsomely reward new business ideas. Create a culture of new thinking and openness to discuss typical client complaints or requests.

These are golden opportunities waiting for you to explore and develop them into products and service your customer will be too happy to pay for.

2. Take your Business International

One of the difficult challenges businesses had to deal with during the pandemic was to keep their doors open while being subject to lock downs, restrictions, closed airports and ports.

Business owners were forced to create remote work spaces to ensure staff and teams can continue working.

This also meant that many businesses had to adopt the necessary technology to move to digital platforms and to create convenient customer interfaces.

Effectively many businesses can now take their products and service to international markets with greater ease.

3. Create Referral Partnership and Cooperative Agreements

This is an easy way to use your existing business relationships and informal partnerships to create referral revenue streams from them.

This will require that you commit your intentions to paper and that you create the necessary internal and external administrative controls.

A practical example is where a sound electronics retailer, refers clients to a specific installer technician and receives a referral or partnership fee in exchange for the business.

Other examples include sales commissions paid to motor vehicle sales consultants when selling ad-on products such as a once off paint and polish refurbishment packages as part of the sale.

Open and honest communication is the name of the game. Make sure your different service divisions know about special agreements or referral arrangements between your business and any other industry partners.

Make sure the system is not mis-used or that you don’t incentivise corrupt businesses practices.

4. Offer Consulting and Training

All businesses possess critical skills and knowledge that they have earned through making mistakes, trying new ideas and dealing with clients.

In specialised fields, for example solar energy or off the grid electrical systems (to name an example), even more so.

These critical skills and knowledge have a particular value in the market place and non-sector businesses, who don’t pose a competitive threat, will happily pay you a handsome fee to learn from your experiences.

Take the solar energy business as another example. They can offer informative talks or a basic orientation course to property developers or financiers of electrical systems.

Information about how such specialised systems are designed and constructed, and the typical questions consumers ask may turn out to be valuable to other.

In many instances those who attend such training and consulting sessions turn out to also become clients.

5. Follow Current Market Trends

Most of the practices we find today, were once trends. It started with a few people doing it, and more followed, and today it is standard practice. Think about selfies – I mean come on, who hasn’t taken a selfie?

There are numerous market trend champions, organisations and specialists who keep a watchful eye on new ideas, concepts, products, services, and consumer behavior which may become a standard practice in future.

Following these trends in your industry might very well become your biggest source of new revenue if you can spot them on time.

Think about the old example of how 80’s camera manufacturer Kodak missed the digital camera revolution and how others have capitalised on the new technology and made millions of new revenue streams.

CLOSING REMARKS


It’s easy to get carried away with a list of new year’s resolutions and an even longer list of novel business ideas, thought out while on vacation.

The reassurance of a clean slate offered by a New Year, and renewed motivation, can fool us in believing that anything is possible; but it’s not, and we should be realistic about our own expectations and the realities of our businesses.

Come the first few days back at the office we are suddenly reminded of why we needed a break in the first place! By the end of the first week, our memories of sandy beaches, coconut scented sunscreen, afternoon naps and seafood platters are but a faint memory.

Don’t get carried away by the alure of increasing your revenue with an endless list of unrealistic ideas.

You can only effectively introduce one, maybe two, new revenue streams in any given year. If you are a start-up or a small business, even less so – keep your ambitions within reason.

With new functions, products, and services, come new challenges which you didn’t have to worry about before. New things create new problems.

Bear in mind that there is no such thing as a free lunch. Be patient with yourself, your team, and your energy as they all come in short (and precious) supply.

Remind yourself to have also have a bit of fu along the way. Make time to rest and to recharge and feverishly seek to strike a good work-life balance.

Be magical, and I wish you all a prosperous 2022!

TRENDS AND PREDICTIONS FOR SMALL AND MEDIUM BUSINESSES IN 2022

Like many business owners, I am aiming to close out a few last things before taking a couple of short leave days during the Festive Season. As I try to wrap my brain around this year, one part of me wants to scream and shout in frustration, but at the same time, I feel truly grateful for having survived yet another year living with the Covid-19 pandemic.

MORE OF THE SAME?


Hopeful as we may be, according to many economic experts, predictions are that 2022 will be yet another challenging year, described in one word by some of the world’s leading CEO’s as volatile.

I can already see the telltale signs of this volatility as many of my clients struggle with supply chain issues, labor uncertainty, interrupted production capacity, transportation challenges, shifting business relationships, and numerous other adaptations they’ve had to make just in the past 6 months alone.

It appears that many of the larger corporations have moved from a “just in time” production to a “just in case” procurement mindset. This fear of running out of inventory has had a tremendous knock-on effect on the global supply chain cycle, and many of the smaller (read developing) economies are finding it difficult to provide the necessary production materials, parts and equipment at airports, harbors, and railway stations.

THE DAWN OF A NOVEL ECONOMY


The way we used to do things before 2020, is over. Forever. We may see hybrid versions of the old combined with the new, but consumers have moved on and have found more convenient ways of buying, eating, relaxing, living, meeting, and recharging, to name a few.

Think not about your own convenience and benefits when adopting new software, processes, equipment, point of sale systems or whatever components you are considering changing, but become obsessively customer focused. This will be a key issue for small and medium businesses to resolve in 2022.

In this article I want to present 5 key trends and predictions that businesses need to focus on in 2022 to become obsessively customer orientated. Let’s get started!

1. DIGITAL TRANSFORMATION ISN’T OPTIONAL ANYMORE


In the quiet solitude of locked-down cities, your customers have become digital experts, using their mobile phones, apps, and software to buy books, order pizza, attend meetings, host seminars, watch movies, and even to pay their traffic fines. They have become masters at finding their way in the digital world.

Having a website and posting a few pictures on your business FB page is simply not good enough anymore. You need to become a thought leader in your field of business and partner with your customers to resolve their unique problems and challenges. This means you need to become an information hub, a problem solver, a partner.

Do you have a digital strategy? Do you know how your customers engage with you? Do you know who your customers are? Do you know who else they talk to? What do they like or dislike about your service and products?

These are all critical questions and the answers to them hold the key to how you need to tailor your customer interactions, how you need to improve your internal communication between employees and service divisions, and how you need to improve and change workflow processes. A well developed digital strategy will be invaluable in your pursuit to answer some of these questions and by doing so increase your sales and improving your products and services.

2. CUSTOMER EXPERIENCES REMAIN THE STARTING POINT


Customers still want pleasant experiences and meaningful interactions; they just want it to be more convenient...and fast.

Traditional customer experience models are based on a mapped versions of so-called “customer journeys”. Businesses would then identify ways of improving each of these steps, as the customer progresses towards making a purchase.

But that was then. Today’s customers find their own answer to their questions and fill in the blanks. They own the customer journeys. They are not reliant on the business facilitating (convincing) them in their purchase decision. Customers make up their own minds by means of accurate information, visual aids, online reviews, recommendations, and influencer marketing to make their final decision.

Give your customers the tools and means to get the service or product they want but make it quick and easy. Succeed in that, and you will never run out of customers! Get into the habit of creating “ignite moments”, special and unexpected customer experiences that take your customer’s breath away. But be creative and think customer centric.

3. GET INVOLVED IN YOUR COMMUNITY


The pandemic underlined the importance of emotional and physical support, be that from nuclear family members, friends, our neighbors, or community organisations.

For consumers this translated to a heightened focus on societal and community involvement. Your clients want to know how you are contributing to your community and how you make a difference in the lives of the people who support your brand and buy your services and products.

A simple example of such a contribution could be donating a percentage of all sales towards a charitable organisation or project. This is often referred to as a 1% Model and it can take a range of different formats. Whatever you decide to do, make sure it is a sincere and meaningful effort, clients can smell self-indulgent marketing fluff from a mile away!

4. THE FUTURE BELONGS TO THOSE WHO SEEK IT


It is already agreed that 2022 will likely be characterized by all kinds of volatility. Disruption remains a key characteristic of the novel economy and no industry or sector is overlooked irrespective of its complexity or tenure in the market place.

As the world becomes more interconnected it also becomes more unpredictable. Small events in one region may have a devastating impact elsewhere. The current migrant issues experienced in Europe, for example, has led to a range of policy and regulatory changes, even for legal migrant workers and economic expansion.

One concrete way of becoming better at predicting the future is to invest in scenario planning and to create flexible medium- and long-term strategies which are reviewed regularly. Strategies, tactics, and plans must be able to change at short notice to capitalize on sudden market, political, technological, or regional changes.

Another method is to learn how to identify the drivers of volatility and disruption, and more importantly, decide how they could be optimized within your own business (sector), or how they can potentially impact your business activities.

The main drivers include, amongst others, the following:

Digital Drivers

These are factors that impact our digital world and all things digital. It includes things like major changes to social media platforms (think about the recent changes made by FB and Twitter), new web-based applications, the power and impact of “big-tech” companies on our daily lives and typical marketing and branding efforts.

Societal Drivers

These are events that have the ability to alter or threaten our communal safety and stability and includes factors such as global pandemics, lockdowns, civil unrest due to major events (think about the incident involving George Floyd and the global demonstrations against lockdowns), disasters due to global warming (floods, fires, heat-waves) and war.

Political Drivers

These are events or activities that mainly bring about major political changes and include things like election results (didn’t we see that in our own elections this year!), new governments, major policy, and trade changes (think about BREXIT for example), community based unrest due to poor service delivery, crime, unemployment and corrupt officials.

Technological Drivers

These are events, new developments or advancements made in major technology sectors. This includes, for example, advances made in 5G wireless technology transmission, Artificial Intelligence (AI), personalised AI, major changes to popular software applications, Augmented/Virtual Reality applications and the recently announced “Metaverse”.

Make a point to keep a close eye on the above drivers and task different members of your team to read up on these topics. Regularly review the status of your own understanding of these issues and review your current stance in light of these events.

5. THINK PRACTICAL AND MAKE IT EASY FOR YOUR TEAM


The entire discussion thus far has been informative and theoretical, but what can you do from a practical point of view? What are some of the changes you can make in the short term that can immediately improve your business environment and create a better workplace for your employees?

Here are 5 practical areas (functions) which will require your undivided attention in 2022:

Invest in Software and Technology

Make it easy for your employees and teams to meet, manage work, host events virtually and execute key projects and business goals. Be accommodating and allow space for creative suggestions and inter-team collaborations. Invest in technology that facilitate and replicate office like interactions (currently being developed by Microsoft among others). This is especially helpful for creative and sales teams where collaboration remains a critical factor.

Create Game-Changing Policies

The Great Resignation has underlined the importance of businesses to become employee-centered and to create a work ethic and environment where employees feel they can be in charge of their time, their roles, and make valuable contributions.

It will be in your best business interest to create Human Resource policies that are sensitive to issues such as gender-neutral parental leave, institutional flexibility, commitment to diversity and creativity.

Develop Client and Employee Centered Business Practices

Consider adding cashless payment options to your list of client centered business practices to make it easier for clients, both local and international, to do business with you.

Also consider the emotional and psychological impact of the new workspace reality as experienced by your employees. Invest in business practices that combats volatility fatigue (emotional burnout due to job insecurity, lockdowns, threats to personal health, unexpected death of loved ones, etc.) by creating randomly allocated off days, meeting free days (or time zones) and open-ended personal schedules.

Review your Digital Strategy

The popularity of video as a marketing and communicative medium continues to grow in popularity and has become one of the preferred ways in which we interact with the world. This is likely due to our current information overload. Watching videos require less of brainpower than wading through a 5- or 20-page articles. This doesn’t mean people have stopped reading, they are just more selective, and they will only engage in reading on complex and important topics.

Watching humorous videos, cartoons or graphic representations containing information about new products, both for personal and commercial reasons, have created an exciting and engaging new way of marketing your business, products, and services to clients. Make sure your digital strategy includes investing in creating meaningful video-based content.

Outsource Support and Specialised Services

The pandemic has sadly seen the closure of many businesses, leaving many people unemployed and without any form of income. This has forced a number of business executives to start new businesses or to offer their core skills on a freelance or project basis.

Most services, specialised and supportive in nature, have consequently become readily available and at competitive rates. Consider outsourcing your support, admin, and other service (such as accounting) as a strategy to creating more compact business processes and more effective teams.

The reduced financial drain while at the same time investing in smaller local business makes more sense than trying to continue operating with a traditional support base which have to work remotely without real supervision or quality control.

CLOSING REMARKS


If you don’t make the necessary changes in your business to adapt to the novel economy with its technology (read mobile) smart consumers, you won’t just see less revenue in your business – you will close your doors. It’s that simple (and important).

The jury is out, like in 2021, that we won’t beat Covid in 2022 either. The sooner we prepare ourselves for yet another volatile year, the better. By remaining customer centric and adjusting our internal business operations to make it easier for customers to do business with us, while also keeping our employees meaningfully engaged, we will inevitably take a positive step towards securing our own futures.

It may sound like a daunting prospect, but it certainly brings ample opportunities to the fore. One of my favourite mantras in business is always that “adversity breeds opportunity” and 2022, it seems, we will have no short supply of either!

May you find the time to rest and recharge for a couple of days, but may you also take the time to really think about your unique place in the greater economic scheme of things.

2022 will no doubt require tenacity, strength and an openness towards innovative ideas and approaches from each and every business owner. However, you choose to look at it, it certainly is a wonderful time to be alive.

See you all in 2022!

Sources:

5 REASONS WHY PATIENTS DON’T PAY THEIR BILLS AND WHAT YOU CAN DO ABOUT IT

Our medical billing department actively engages with our healthcare practitioners including wound specialists, professional nurses in practice, specialists, and general practitioners. These healthcare practitioners work long hours and, like any other business, have to keep a close eye on their revenue, expenses and cashflow as they have to pay accounts, order stock, and pay salaries.

Of late we have noticed a substantial increase in unpaid patient accounts, and we have been busier than ever to recover unpaid debt through interventions and patient payment plans, to improve our healthcare practitioners’ cashflow and levels of revenue.

But what can you do, from a practice management’s point of view, to improve the overall payment of outstanding accounts? We believe a better understanding of the overall picture will go a long way in reducing outstanding debt. Here are 5 reasons we found why patients don’t pay their bills and what you can do about it:

1. INCORRECT CLIENT INFORMATION


The entire relationship with a patient starts with obtaining and recording the correct client information. Here we are referring to the basics such as telephone number, email, physical address, medical aid details etc. Without this basic data set, it is virtually impossible to do any follow up actions.

Take the time to implement a client management system, both electronically and in a manual format (if possible). This information is vital to follow up on payments (late or otherwise), confirm further appointments, and to provide other services to the patient.

2. MEDICAL AID SUSPENSION


This may come as a surprise, but in many cases a patient’s medical is suspended as a result of lapsed premiums or a depleted savings account. In many instances, patients are not even aware of this. The lapse in premiums can be due to unemployment or other financial or account issues.

There are two ways of dealing with this matter. Firstly, if it’s a new patient, let them settle their first consultation account in full, and let them claim from their medical aid. This gives your administrative team an opportunity to verify the medical aid details and to properly set-up the patient account. Secondly, if it is an existing patient, let your administrative team confirm the current medical aid details and that the account is still active.

3. LOSING TRACK OF ALLOCATED PRESCRIBED MINIMUM BENEFITS (PMB’S) SESSIONS


When patients are awarded PMB status, they receive a limited number of sessions. Some patients divide these sessions between different healthcare practitioners. In some practices the healthcare professional keeps record of the sessions, in others the onus of managing the number of allocated sessions is the responsibility of the patient. As a general rule, we find that the practices keeping track of the PMB sessions, have less issues than those who leave it up to the patient to manage.

An effective Customer (patient) Relationship Management (CRM) system will make allowance for adding and keeping track of PMB sessions, which would make it easier for administrative staff to manage, and indirectly improve, the financial management of that patient’s account.

4. INEFFECTIVE PATIENT ACCOUNT MANAGEMENT


We find a great deal of payment issues can be avoided if the interaction between the patient, the practitioner and the management team is done efficiently. Send invoices to clients as soon as possible and make sure you can process card, EFT, and cash payments at the practice.

Get into the habit of immediately notifying clients if there are issues with processing or receiving medical aid payments. Flag problem accounts early on in the process and ensure that there is a well-defined late-payment penalty clause printed on your invoices, and that patients are aware of this.

5. PATIENTS DON’T SHOW UP FOR APPOINTMENTS


While the matter of billing patients who did not honor an appointment is a contentious issue with certain ethical implications (a topic I will write about at some point in the future), it is still fair for a practitioner to expect compensation for the lost appointment, even if only a partial payment. Keep in mind, in certain cases patients just honestly forgets or have a real unforeseen emergency. The best way to deal with these incidents is to take each case on its own merit. A great starting point for any healthcare practitioner is to evaluate the real financial impact on your revenue of no-shows.

A proven way of dealing with no-shows is to implement an automated sms-system (some CRM’s offer this as a function) to remind patients of their appointments. In conjunction with such a system, it will also be wise to implement a cancelation policy. Such a policy can create a framework for full or partial payments depending on the cancellation period. Same day cancellation or no-shows, for example, will attract a cancellation fee, but cancellations 48 hours prior to the appointment will have no cancellation fee implications. Of critical importance is that the patient is informed, and acknowledges being informed, about the implementation of a cancellation policy.

CLOSING REMARKS


The golden thread that runs through all the matters under discussion, ultimately comes down to implementing effective administrative management, and taking a pro-active approach to management of the practitioner-patient relationship. Effective financial management of a healthcare practice starts with something as simple as checking the status of a medical aid or confirming a patients employment.

Clear, open, and regular communication with patients go a long way in keeping outstanding payments under control. If your outstanding debt is approximately double the size of your monthly invoicing, then you should definitely give us a call for a free and no-obligation consultation on how to reduce your levels of patient debt.
Please feel free to explore some of our other Medical Billing blog articles specifically for Healthcare Practitioners.

IF YOU’RE NOT MAKING A PROFIT, WHY ARE YOU IN BUSINESS? (Part 1 of 2)

Let me be clear; I most definitely think there is no business if it is not profitable. Why else take the risk and grind all day long? One’s personal joy and achievement quickly gives way to resentment and negativity if there are no tangible rewards to enjoy.

I often consult with clients who are so caught up in their own understanding of how their businesses work, yet they are constantly under immense personal (time) and financial (cashflow) pressure. This begs the question; are they really addressing the right issues?

In this two-part blog series, I will address a number of important concepts which all SME’s can focus on, in order to become more profitable.

PRICING AND THE POWER OF PERCEIVED VALUE


Few voices can write with such authority on pricing as Hermann Simon, Chairman of Simon-Kucher & Partners Strategy and Marketing Consultants, nicknamed The Pricing Man, and a giant within the discipline of pricing research and practice, it hardly comes as a surprise that his take on pricing is pure commercial wisdom.

In his famous book, Confession of the Pricing Man, Simon explains one of the most fundamental principles on pricing: “People have asked me thousands of times to name the most important aspect of pricing. I answer with one word: “value”. When asked to elaborate I will use the term “value to customer”. The price a customer is willing to pay, and therefore the price a company can achieve, is always a reflection of the perceived value of the product or service in the customer’s eyes. If the customer perceives a higher value his or her willingness to pay rises. The converse is equally true, if the customer perceives a lower value relative to the competitive products, willingness to pay drops”.
A business owner has 3 important tasks when it comes to pricing:
• Create Value – use quality materials, top performance, and design, to drive perceived value for your customers.
• Communicate Value – influence the customer’s perception by how you describe your products (or services), your unique sales proposition and your brand.
• Retain Value – provide a post-purchase experience that creates a lasting impression on your customer.

Price is often quickly forgotten, but consumer research and behavioral studies often confirm that we struggle to remember a price, even if recent, but quality, good or bad, stays with us.

The process of setting prices begins at the conception of a product idea and company’s must think about prices often and early on, not just once the product or service is launched.
IF YOU’RE NOT MAKING A PROFIT, WHY ARE YOU IN BUSINESS (Part 1 of 2), black friday

FORGET ABOUT THE POUND AND WORRY ABOUT THE PENNY


One of my business savvy and successful clients, a man in his senior years, once said, “Learn to guard the penny, the pound will look after itself” and no truer words have ever been spoken. I have implemented those words over the years in my business, and they ring true to this day, now more than ever before.
IF YOU’RE NOT MAKING A PROFIT, WHY ARE YOU IN BUSINESS (Part 1 of 2), coins
Examples of enterprise building blocks are items such as capital, assets, cash, new clients, and revenue, and they are all useful in growing your business and increasing its value.

At the opposite end of the spectrum, are costs related to the running of the business. These are forces that erode the ability of these building blocks to add value and reduces the profitability of the enterprise.

The prudent business owner is forever aware of the exponential (destructive) power of these costs and watches them closely!

If you own a services company reducing costs such as building rental, telephone costs, internet service providers, office supplies, lazy employees, unreliable delivery vehicles, sub-standard suppliers are all examples of costs that you need to keep a close eye on.

If you own a product company you need to know your production costs at the top of your fingers, you need to know what each component in the production cycle costs and understand the implications of elements such as discounts offered, poor debt management and reduced selling prices.

All of these strategies can erode your overall profitability if not watched carefully. Learn the implications on your revenue.
IF YOU’RE NOT MAKING A PROFIT, WHY ARE YOU IN BUSINESS (Part 1 of 2), go to jail

GO STRAIGHT TO JAIL!


Many a lazy Sunday afternoon have been spoilt by the “Go To Jail” card from the famous game Monopoly. The little blue card, with its condescending instructions; “Go to jail. Go straight to jail. Do not pass GO. Do not collect R 200” , have been the cause of many a family member feeling like a criminal, locked in a cell while the game seemingly went on without interruptions.

While Monopoly is only a game about keeping your business wits about you, one could actually end up in jail for tax evasion; the deliberate non-payment of due taxes. For obvious reasons, this is best avoided.

Tax avoidance, however, is a legally recognized process whereby a business owner may legally structure their business in such a way as to achieve maximum tax benefits.

Make use of tax professionals with the necessary expertise when structuring your business because managing your tax liability correctly might also mean you can actually be financially rewarded.
 
When structuring your business consider important aspects such as the size of the business, the type of business, the location of the main operations, and the type of industry, as these are all factors that play a vital role when deciding how to structure your business and create a growth and development strategy.

As soon as you start procuring assets, for example, it's important to discuss this with your accountant as these actions have financial ramifications, and if not recorded correctly, may indeed result in serios tax complications.

IN CONCLUSION


The effective business owner will make it a priority, early on during the establishment of the business, to focus on three important areas, namely, pricing, cost management and taxes.

While having a good working understanding of the theory of the three areas is important, it’s in the effective execution of the tasks related thereto, where the real magic happens. Understanding without action is fruitless.

Wanting to be profitable is good; focusing all your attention on the right tasks is divine. How else will you be sure to make a profit?

Join me toward the end of April, for the delivery of Part II, where I will further explore how to be more profitable in your business.

HOW TO STRETCH – PRACTICAL ADVICE FOR THE SMALL BUSINESS OWNER (PART 2 OF 2)

I received a newsletter recently, opening with the following innocent welcoming message “It is with a joyful spirit that we can say that we have finally reached the end of the year...”. Something about these words simply didn’t resonate with my own experience of this year. Owning a business while having to try and keep its doors open, during a pandemic, couple to the nightmares of lockdown and Covid protocols, was something closer to surviving a few of weeks at sea clinging to life raft! Joyful spirit – how about screams of frustration; tears of fear; financial panic attacks; wide eyed presidential announcements – doesn’t that sound closer to the truth? One thing is for sure, owning a business is not for the fainthearted, this year stands out as a public testimony thereof.

Join me now as we unpack Part 2 of this two-part blog series about what it takes to own and run a business, what it means to really stretch. As a short introduction, if you haven’t yet had the time to read Part 1, we focused on how the behavior and decisions of the small business owner impacts the business. Some of these decisions related to time management, working with smart apps and software, utilising the power of outsourcing and the power of social media. In this blog post we will specifically look at key business functions and strategic elements and the how the management of these elements can increase profitability.

PLAYING “WHEN THE PRICE IS RIGHT” AND OTHER GAME SHOWS


Few gameshows lay bare our misconceptions about pricing as The Price is Right, an American TV game show with an addictive appeal. Contestants are shown a range of household appliances and they need to guess the correct retail price, if they get right, they get to keep the item and move on to the next game. Watching the show is like opening a bag of crisps, once you start munching away, you can’t help yourself.
HOW TO STRETCH – PRACTICAL ADVICE FOR THE SMALL BUSINESS OWNER (PART 2 OF 2), best price tag
Equally embarrassing to admit is our tendency to take a similar approach to the pricing of our own products and services – it’s a guessing game. One such oversight is the importance of adding variable costs to pricing. A product on your shelf should not simply retail for the sum total of a procurement price with a percentage mark-up. The same principle holds true for the pricing of services and professional rates. A competent pricing policy should include, for example, the cost of the owner’s time, property rates and taxes, rent or bond payments, and other business costs. To ensure that regular price revisions (at least once per quarter) can be done accurately, it is advisable to keep proper records and statistics of all operational costs.
 

WHY YOU SHOULD NEVER LIE TO YOUR MOTHER


My mother, like most, possess a sixth sense, I am rather sure of this. As a child she just knew when I was re-telling my own version of the truth. My dry mouth; her silences; the sideways looks; the devastating cross examinations; it often caused my knees to buckle under the weight of her piercing eyes. I once asked my mother, a much older lady now, how she always knew when I was spin-doctoring the truth, all those years ago? “Well”, she explained, “you had freckles, and when they stood out on your pale little face like mud spatter on a painted wall, I just knew”. Who knew – freckles, I would never have guessed it.
HOW TO STRETCH – PRACTICAL ADVICE FOR THE SMALL BUSINESS OWNER (PART 2 OF 2), family
As much as you may think differently, you are the mother of your business and like your own mother, you need to know, when what you notice, is not making sense or doesn’t feel right. I am referring to the checks and balances on items where revenue can easily appear to vanish without a trace. Things such as stock, fuel, vehicles, overtime, maintenance, and repairs, to name a few. These items have already been paid for, so any loss, miss-management, abuse, damage or theft, will result in lost revenue.

 Appoint people with integrity and a solid track record and seek proof that they can exercise good judgement, control their duties and assets under their management and take responsibility for their role. A good way to test this is to implement a notice period, with regular performance assessments, as part of their employment contract, to give both employer and employee an opportunity to test the relationship.

 Consider implementing logbooks and tracking systems for the company vehicles to account for each tank of fuel and every kilometer traveled. Another useful tool is automation, and, as a business owner with limited time, try to automate as many of your operational processes as possible. A business owner quickly runs out of time to keep an eye on all the moving parts of the business. Automation ensures that you keep important checks and balances in place and will assist you to create more comprehensive monthly performance reports for each department and to hold your teams accountable for their performance. Be the mother of your ship!

IN THE LAND OF DEBT, CASH IS KING


It took me some years to figure out what it meant when my teacher said “In the land of the blind, one-eye is king”. In my minds eye I always conjured up a hideous looking monster with his one eye in the center of his head, but why make him king? It baffled me. Of course, I laughed at my own ignorance when I later understood the metaphor.
HOW TO STRETCH – PRACTICAL ADVICE FOR THE SMALL BUSINESS OWNER (PART 2 OF 2), growing money
I have since realised that there is a similar metaphor in business; in the land of debt, cash is king, and it has a similar meaning. Money in your bank account is always better than in someone else’s. Keeping expenses low and in check, while aiming for increased income, will result in increased profitability. A positive cashflow means less interest payable on overdraft facilities or other forms of finance. Cash on hand can greatly contribute to bargaining power and will secure stock purchases at more reasonable prices. The challenge for the business owner is to try and build up enough cash on hand to be able to buy stock and pay the bills. Sometimes this is easier said than done and a business might need a more sustainable finance solution in the meantime. Be cautious to carefully read the fine print as interest on repayments on finance, at the best of times, is excessive.

 An easy, and often overlooked method to ensure lower repayments, is to negotiate better finance terms with suppliers. Will they consider giving you a 30-day account, or will they consider a bulk discount on larger order quantities, or free delivery? Get into the habit of asking your suppliers about this and get comfortable to negotiate better payment terms. It is quite surprising, once you add up the small beneficial increments, to notice what difference it makes to the business bottom-line. Become the king!
 

DEATH AND TAXES


I first heard the famous line from the successful 1998 film Meet Joe Black (starring Brad Pitt and Sir Anthony Hopkins) and I remember, just like Joe Black, my surprise at the accuracy of this statement. The complete statement is of course “The only things that are certain in life are death and taxes”. Argue as we may, this is a timeless statement of truth.

 It is critical that a business is structured in the correct way, if not, it can turn out to be a costly error. Think for example about the risk of trading in your own name and using your main property as security to obtain finance. How safe is your property should your business fail? What about if you are married in community of property, does the legal liability end with you, or is your wife also liable? You need to establish what your potential risks are and decide which is the best trading vehicle for your business, and you must do this early in the process.

 Second to this, and still part of the process of structuring the business, is your tax liability. In which trading vessel are you likely to achieve optimal tax benefits? Should you trade as a sole proprietor, or a company? Should you work from home or from an office? Should you register for VAT right away? How easy is it to change between different forms of ownership?

 These are some of the toughest decisions, and you need to make the right ones from the start. Take the time and make use of professional advice (such as Professional Accountants, Attorneys and Charted Accountants) and be willing to pay for their services, it is an investment in the future of your business.
HOW TO STRETCH – PRACTICAL ADVICE FOR THE SMALL BUSINESS OWNER (PART 2 OF 2), tax filing
Always keep in mind that payments due to SARS in the form of taxes and penalties, are firstly payable by the business, then contestable. This can take time and will cause the business to lose money. It’s better to make sure you do things the right way from the start. The long-term benefits of a correctly structured business, by far, outweighs the risk and hassles of doing it the wrong way. Pay for professional advice, it will be money well spent.

Part 2 of this two-part series was really aimed at highlighting the importance of the “early days” in the life of a start-up or small business. The decisions made daily by the owner of the business, have real implications that can hurt a business while it is still in a sensitive establishment phase. Be sure to surround yourself with qualified professionals who can assist you during this delicate phase.

As we said in Part 1 of this series, owning a business is never just plane sailing or easy, it requires your full attention and it doesn’t stop or get easier, in fact many times just quite the opposite happens, but you can ensure that the management thereof is a smoother affair. Take the time to work on your business and not just in your business.

Your business is destined to bring you great joy, numerous financial rewards, and give you freedom to express yourself, but it will also require you to stretch!

OUTSOURCED ACCOUNTING SERVICES – ULTIMATUM OR ALTERNATIVE?

THE YEAR OF THE RAT


In 2020 you will be forced to make hard business and personal decisions; many of which you will have to base on instinct and personal experience. To put things into perspective, consider that on 23 March 2020 we had 2.6 Billion humans in some form of lock-down – that’s more people than who were alive to witness World War II. On 13 May 2020 the World Health Organisation (WHO) reported that globally we had 4 170 424 confirmed Covid-19 cases, and 287 399 deaths. These numbers will have increased significantly by the time this article is published. According to the Asian Development Bank, the global economic cost due to Covid-19 disruptions is estimated to be between 2.3% - 4.8% of global GDP , or in monetary terms, between $ 2 Trillion - $ 4 Trillion (or a 77 216 km high stack of $100 bills for a visual representation).

SURVIVAL OF THE …NEVER MIND


The statistics are not quoted to illicit fear or panic (the virus has done that already), but to create a point of reference and an indication of the scale of the situation. There will be continuous challenges for governments to kurb the spread and care for the sick, but also to boost, and in some cases restart, economies within a limited framework of financial and health resources. For a sizable number of businesses the next few weeks will be instrumental in deciding their fate, for others it is already too late, and many closed their doors and retrenched staff.

 Main Street America (MSA) conducted an on-line survey during the week of 25 March 2020 to 6 April 2020, to which a total of 5 850 small businesses (90% of which had less than 20 employees) responded to the following question “If business disruption continues at the current rate, how soon will your business be at risk of closing permanently”? From the answers it can be seen that a number of businesses can last for no more than 3 to 5 months at the current rate of disruption.

Responses

Percentage

Less than 1 month

5.6%

1 – 2 Months

26.3%

3 – 5 Months

34.1%

More than 5 months

17.6%

Not a concern

16.4%

LAUNCH THE LIFE BOATS


Each business will face a unique set of parameters, circumstances and questions it will need to address based on the business’s level of complexity, ability to cope with the current economic situation and global economic sentiment.

In broad terms, business owners can consider one, two or a combination of the following three turnaround strategy options:
• Downsizing of the Business Operation and Employees
• Temporary, Partial or Complete Closure of the Business
• Financial Restructuring and Redeployment of the Business

In each scenario the business owner will elect a strategy based on a combination of factors such as the type of business, the industry, ability to make payment arrangements with suppliers, decisions in terms of having stock on hand (if at all), plans to manage and alleviate cashflow pressure, available cash reserves and credit to name a few.

To maintain the analogy of a sinking ship (or shall we say survival of its crew); and whilst it is clear that each of the three strategies can be viewed as a lifeboat (not ideal but creates a chance of survival) on the one hand, Business Process Outsourcing (BPO) can be seen as the ore that can steer the lifeboat to shore, on the other. Outsourcing swings the odds just a few inches further in favour of the business, in terms of its chances to survive the ordeal.

AND THE WINNER IS…


Outsourcing as a business management tool offers benefits such as being able to select what you require from a range of services, being able to select optimal cost permutations, being able to compile industry specific solutions or to opt for a selection of services on a bundle-based offering.

In a survey by Clutch, a ratings and review site, in 2019, of the 529 small business owners and managers, research found that the top outsourced business processes were; Accounting (37%), IT services (34%), Digital Marketing (34%), Development (28%), Human Resources (24%) and Customer Support (24%).

When the same participants were asked about the reasons for outsourcing a business process they answered as follows (only quoting the top three answers); Increased Efficiency (24%), Increased Available Expertise (18%), Increased Flexibility (16%). In conclusion this survey underlined that accounting is one of the most outsourced business processes, mainly to achieve increased efficiency. Efficiency is brought about by being able to focus more on core roles and functions.

THE GOOD, THE BAD AND THE UGLY


Assuming that outsourcing the accounting function (also referred to as the Finance Department or Accounts Department) is a viable solution for a small to medium enterprise, it would be important, before making a final decision, to consider the pros and cons of an outsourced accounting service.

Pros:

• Substantial savings on accounting software procurement costs, licensing fees and training fees (accounting firms possess in-depth experience on most of accounting software programs).
• More time for the business to focus on core goals and tasks.
• Outsourced accounting services can be compartmentalised as needed and paid for on an as-required-basis (meaning it can also be stopped if not needed in a particular month).
• By not having to appoint full time specialised staff, the business saves on staff costs.
• Accounting firms adhere to all compliance, regulatory and fiduciary requirements on behalf of the businesses, preventing huge fines and tax.
• Making use of professional accountants, reduce the possibility of fraud and minimise accounting errors and risks.

 

Cons:

• The business has less control over the day-to-day workflow and updates are not readily available from a local finance office.
• There is the risk of hidden costs to be charged, especially where complex business processes and accounting is involved.
• The accounting service provider may not necessary be situated locally.
• The service rendered is dependent on the quality of the accounting service provider’s internal processes, technology, systems and reporting.
• Immediate reply and response to queries is not always possible as you are not the only client.

 A business involved in any one of the three business rescue strategies can decide to take charge of the financial management process themselves. In such instances the business can do one or a combination of the following:
• Appoint a bookkeeper, who can be appointed at a lower monthly rate as an accountant, but who can handle a number of the basic accounting tasks.
• Appoint support and clerical staff to assist in the execution of the financial duties and responsilbities.
• Acquire cloud based accounting software to simplify the accounting and recordkeeping process.
• An owner can personally take over the financial management role.

 Again each type of business will face a unique set of circumstances and, depending of the solution selected, will have its own unique range of consequences.

I THINK THEREFORE I AM


For a small number of fortunate businesses, the current economic situation relating to Covid-19 and the lock-down procedures will pass without having had any lasting impact on them. However, there is no guarantee against a situation where outsourcing accounting services may become necessary in future.

For businesses wanting to be better prepared in future, it is sensible to take note and keep track of the precursors or triggers, the tell-tale signs that outsourcing of accounting, as a business process, might be an imminent option:

• Revenue levels reaching approximately R 800 k per annum.
• Employees exceeding 8 to 10 people.
• Receiving external investor capital.
• Senior executives can no longer be involved in every aspect of the business.
• Changing from the start-up stage to the growth stage of the business.
• Accounting and financial reporting requirements are becoming more complex and detailed.

Let’s assume you are seriously considering making the change to an outsourced accounting service provider, what are some of the key questions you need to ask your intended accounting service provider in order to make an informed final decision:
• Do they make use of cloud based accounting software?
• Are all accounting records safe and secure?
• How easy or difficult is access to your own business records?
• How reliable is their IT System and Technical Support?
• What are their monthly charges and how flexible is their service offering?
• How quickly will they respond to queries or special requests?
• How does their reporting structure (frequency, format, queries) work?

 In a Forbes article published on 15 May 2020 , Jared Spataro, Corporate Vice President for Microsoft (MS) 365 was quoted as saying that MS Teams saw 200 million meeting participants in a single day in April 2020, accounting for more than 4.1 Billion meeting minutes and that MS Teams have approximately 75 Million daily active users. From these numbers alone, it becomes evident that a new reality has dawned (the so-called new normal) which will require new solutions and ways of thinking for small to medium businesses.

 In a 2019 survey of 529 small business owners with less than 500 employees, it was found that 37% outsourced at least one business process and that approximately 52% plans to do so until the end of 2020. In echo to this reality, a research report published on 28 April 2020 by GlobeNewswire (as published by The Business Research Company ) estimated that bookkeeping, auditing and accounting services accounted for $ 424.18 Bn or 73.8% of the total market in 2019, it was also predicted to be the fasted growing segment with Compounded Annual Growth Rate (CAGR) of 6.6%.

ULTIMATUM OR ALTERNATIVE?


Evidence to support outsourcing of accounting as a business function is overwhelming. This discussion is intended to furnish business owners with a balanced point of view, supported with relevant examples and statistics, to highlight outsourcing as a critical proponent, as a supportive measure to consider during the business rescue process.

The present situation is a lot like staring into a crystal ball and business owners are simply doing their best to protect cashflow reserves and to maintain optimal business operations while contending with intermittent revenue and sporadic health-imposed labour restrictions (such as lockdowns), which is likely to dominate the business environment for the next 18 months, or possibly longer.

Outsourcing, although it comes with certain challenges, appears to be a well-supported alternative to having a fully staffed finance division, during the current economic pressure. One can re-open in-house finance departments once turnover and profitability returns for reasonable and uninterrupted operating cycles. Until then, outsourcing appears to be a suitable support function to accommodate the new-normal way of running businesses, at least for the time being.